The email marketing world no longer revolves around sending mass emails to a huge list and hoping some take the bait. Instead, it’s about engaging email recipients with content they want and look ...

Email marketing: it's the most powerful tool in your communications and customer-conversion toolbox. And although creative and engaging emails may be important once a recipient opens your message, ...

Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns. List management encompasses a ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Of all marketing tools, your email list remains the most powerful and valuable. In terms of ROI, Facebook, Twitter, video and SEO can't compare in getting customers to take action. Of course, if you ...

PORTSMOUTH, N.H.--(BUSINESS WIRE)--PoliteMail Software, provider of Outlook-based employee email engagement solutions, announced the availability of Syncronym, a new software system to automate ...

Jason Parker has been at CNET for nearly 15 years. He is the senior editor in charge of iOS software and has become an expert reviewer of the software that runs on each new Apple device. He now spends ...