It's a term that has entered the global, English-speaking lexicon as the Zoomer generation began to gain prominence on the internet and on social media in particular. To be 'cringe' is not just to ...

In the race for eyeballs, some brands have found that there’s a surefire way to make their content impossible to look away from—infusing it with "cringe." A healthy dose of unsettling weirdness can ...

It's Been a Minute's Brittany Luse on the rise of cringe culture: where it comes from, how it's hurting us, and how leaning into cringe is good for art. If you could choose viral fame, would you? If ...

“I hated that movie. The love scene was so cringe.” Suddenly, this use of “cringe” seems to be everywhere. And some quasi-scientific evidence shows it’s on the rise. According to Google’s Ngram Viewer ...

She’s not the only artist embracing cringe. Los Angeles-based writer K. Allado-McDowell’s new novel, Amor Cringe, is a love letter to cringe maximalism. Allado-McDowell set out to write the cringiest ...