A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

Read the original article on Purewow. PSA: Teeth whitening pens have officially entered the chat. And with the promise of being an easier, less messy (and potentially faster) method than ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

Add Yahoo as a preferred source to see more of our stories on Google. As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which ...

Inside Colgate’s AR-Powered Optic White Simulation The Colgate Optic White simulation is available for users to experience on the Colgate® Whitening Hub and through QR codes that will be displayed on ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

Colgate toothpaste and mouthwash were stored improperly with regard to temperature requirements, the notice read. Recalled products include Colgate Optic White Stain Prevention Toothpaste 2.1 oz., ...