Is virtual reality the next big thing? If so, what can we do about it now? “Predictions are hard, especially about the future" (a quote attributed to both Yogi Berra and a physicist, Niels Bohr). More ...

Wearable headsets capable of producing virtual reality (VR) environments are not as wide spread as some brands would like. However one company is investigating a more accessible solution. Creative ...

Extended-reality (XR) like digital overlays, 3D web design, and gamified experiences are already improving customer engagement. But we’re only at the beginning. It wasn’t long ago that XR seemed like ...

Consumers faced with too many choices can easily become confused — and a confused customer is an unhappy (and unprofitable) customer. But how do retailers find that perfect balance, between ample ...

A company best known for running shoes and sportswear wants to get people moving again—and it thinks virtual reality could be a way to do that. Video gaming’s presence in Tokyo caught the eye of one ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

It wasn’t so long ago that the idea of translating luxury experiences for the digital space felt impossible – but in recent ...

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...