Nielsen’s Gauge reported this month that broadcast and cable television viewership dropped below 50% of TV usage for the first time in history. This shift is largely attributed to the meteoric rise of ...

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative ...

In today’s attention-scarce digital environment, brands face a rich yet daunting landscape of creative formats: stories, reels, long-form video, immersive spatial content (AR/VR), livestreams and more ...

Scope: The Washington-based advocacy group has put its creative and media business into review, Ad Age has learned. BBDO is ...

Build human-first content, rethink creator commerce, design for conversion, and embed culture, says Candace Braganza, Founder ...

Peacock has tapped Zaid Al-Asady as Executive Vice President, Brand Creative and Marketing. In his new role, Al-Asady will lead brand strategy for the streamer to set the vision for the brand.

I’ve been part of dozens of brand refresh conversations over the years, and the part people don’t talk about enough is how emotional they can be. Legacy logos, founder-era colors, old taglines and the ...

There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...

It’s been a year since Daryl Lee grabbed the reins to lead McCann Worldgroup, which includes oversight of a much-loved 120-year-old creative brand in McCann, alongside digital agency MRM, production ...

Auto-generated creative isn’t a question of right or wrong, but of risk tolerance, brand constraints, and readiness to test ...