Relying on testing to guide vaccination recalls an approach the United States tried in the 1980s and early ’90s that still ...

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape ...

Clinicians and epidemiologists warn the decision could unravel decades of progress and expose newborns to a deadly, ...

A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Mark Sanderson receives funding from Microsoft Research and has previously received funding from Google. The market testing that helped give us the Google search we know today is being emulated by ...

Hepatitis B tests involve a blood sample collection. People can purchase a test in person or get one from an online company. Companies that sell tests offer instructions and tools a person will need ...

As hepatitis B research progresses, achieving higher functional cure rates is becoming more feasible. It is vital that ...

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...