Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Apple and Tesla are accused in lawsuits of engaging in “deceptive marketing” by suggesting to consumers that products are ...

Apple's marketing might not scream for attention, but behind the scenes the company has quietly engineered a tectonic shift in how modern marketing technology (martech) works. In an industry long ...

A longtime Apple product and marketing executive who worked on things like GarageBand, Logic, iTunes, and the iPod has recently departed the company, 9to5Mac learned. Xander Soren first joined Apple ...

Apple is a dominant force in the world of technology, grabbing attention and excitement with each new product launch. The Apple Vision Pro is a bold step into augmented reality and mixed reality, ...

Apple is facing a new class-action lawsuit in the United States that accuses it of false or deceptive marketing for the M1-powered MacBook Pro and MacBook Air, fraudulent business practices, ...

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July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland. Six months younger than Jobs, the marketing ...

Apple marketing chief Phil Schiller takes to Twitter to take a not so subtle jab at the security of Google's Android platform. Josh Lowensohn Former Senior Writer Josh Lowensohn joined CNET in 2006 ...

In late November 2025, Apple TV made an extraordinary decision that sent shockwaves through the streaming industry. A ...

Apple executive Nick Law, who serves as the company's vice president of marketing communications integration, is departing the tech giant a little over two years after joining it. Law's departure from ...