Have you ever noticed that you have more of an affinity for certain products over others? Affinity marketing relates to how customers identify with and share a set of common values with the brands ...

As marketers, we know that consumers are loyal to certain brands because of emotion-based attractions. We rely so much on recommendations for products and services from friends, family, and co-workers ...

In my opinion, there is a huge problem in the world of pharmaceutical marketing. Last year, companies spent just under $8.1 billion on marketing campaigns, with over $4 billion allocated to target ...

NEW YORK--(BUSINESS WIRE)--Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced that it has been recognized as an Enrichment ‘one to watch’ in the Modern ...

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable. As time spent on mobile ...