Max complained that X, formerly known as Twitter, is not letting it switch back to its original HBO Max moniker.

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing. Either way, it appears that X (fka Twitter) is not playing ball with all of this back and forth — or at any rate, it has not played ball yet .

HBO Max has run into an unexpected challenge while trying to update its name on X (formerly known as Twitter). The streaming service officially returned to the HBO Max branding this week, after previously rebranding to just Max.

Linda Yaccarino is done cleaning up after Elon Musk. When she joined the platform formerly known as Twitter in June 2023, investors and ad industry professionals heralded her as a potential savior. The Madison Avenue veteran was tasked with turning around the platform's ad business,