Justin Bieber’s seventh studio album landed on streaming platforms last night seemingly out of thin air. In one day, the pop superstar quietly launched a new fashion brand Skylrk (after publicly stepping down from his previous one,

"Swag" is Justin Bieber's first album since becoming a father last year, and his first since "Justice," which was released in 2021.

The album is Bieber's seventh studio album. It follows his 2020 album, "Changes," which featured the songs "Yummy" and "Intentions" (featuring Quavo). Leading up to the new album, Bieber had teased the new project on several billboards across Times Square, Atlanta and Iceland, where he allegedly recorded the album.