McLaren Racing has announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making Sega the official gaming partner of McLaren ...

Mattel and Playmobil have announced a multi-year global licensing agreement. The partnership will bring Monster High, one of the most successful and beloved kids’ properties of all time, into ...

The new James Bond model kits feature a line-up of famous vehicles from the franchise, all offered in gift set format.

Loungefly has released the first-ever Hasbro Pound Puppies styles to celebrate the brand’s 40th anniversary.

As the countdown to Wicked's release in November, Universal has released further details of the extensive licensing and retail campaign.

The developmentally-beneficial Care Bears Baby range will launch in spring 2024 across the UK and feature a new My First collection as well as a full pre-school activity range.

A presentation event recognised licensees and partners as well as offering an exclusive glimpse into Warner Bros upcoming 2024 slate. Warner Bros licensees and selected media partners ...

Toy World sat down with Warner Bros. Discovery's Philippe Roucoule to chat about all things licensing, the power of brands and much more.

Spin Master has announced the debut of a new fantasy-adventure children’s franchise, Unicorn Academy. A Netflix-original animated series, produced by Spin Master Entertainment, Unicorn Academy ...

Eleanor Tomlinson joins forces with Andrew Eborn, president of Octopus TV, to maximise licensing opportunities and develop a global brand following BBC introduction.

Bluey is dominating the pre-school book charts with consistent top rankingsincluding World Book Day 2025 best-seller, Bluey’s Little Book.

For the June issue of Toy World, Saga Alliance's Gregory Benassar tells readers about the acquisition of Heathside Trading and the company's plans for 2025.