Three consecutive Stanley Cup Final runs by a bunch of fun-loving, beer-drinking dudes have made the Florida Panthers and hockey too cool to ignore. But are we a hockey town yet? Some local

Florida Panthers CEO Matt Caldwell transformed the NHL's "worst team" into Stanley Cup contenders, generating over $100 million for the local economy while creating a successful sports franchise.

“I live and breathe for the Florida Panthers. I bleed for the Florida Panthers,” he said. “I’ve given my body and everything to this team, and I want to keep doing it … forever, for as long as they’ll let me come to the rink.”

I think the most important thing for us in attracting players is I think the players have understood now how much we’ve been empowered by ownership to try to do the right things.’

Florida Panthers fans have a long-standing tradition of throwing toy rats on the ice after wins. Here's how it began.