Kardashian spoke with PEOPLE about the launch of her new health-conscious food brand and her plans to shake up the snack industry, one kernel at a time.

Khloé Kardashian is getting in on the snack game — albeit with a twist. The reality star and entrepreneur just announced she’s launching Khloud, a new line of popcorn that’s packed with protein. As Kardashian announced on Instagram,

Khloé Kardashian announced her new snack brand, Khloud Protein Popcorn. Khloud popcorn is covered with seasonings and protein from milk protein isolate, yielding 7 grams of protein per serving. The new snack will be available in three flavors online and in Target locations across the country starting on April 29.