Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

The nearly-full-width camera island looks about right but is certainly more akin to what you find on the ultra-thin iPhone Air than an iPhone 17 Pro Max. That makes sense, since the two halves of the ...

Apple is experimenting with manufacturing devices with the help of advanced 3D printing technology that might help reduce costs. Apple will start with an Apple Watch experiment that will include ...