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Bieber, Rhode

USA TODAY · 3d

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.

Associated Press News on MSN · 3d

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

Reuters on MSN · 4d

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.

15hOpinion

Hailey Bieber's $1 billion sale is about so much more than makeup

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

3d

What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive

Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...

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