Entering Duke as the No. 1-ranked freshman in the country, Flagg had a $13 million deal with New Balance and a $15 million deal with Fanatics. It is unclear if those figures represent the totality of multi-year deals or a one-year payment.

Cooper Flagg may have earned much more through NIL deals in a single season at Duke than he will in salary during his rookie NBA campaign.

Duke’s standout freshman Cooper Flagg has raised eyebrows with the revelation of his massive $28 million NIL earnings.