Comcast is spinning off most of its NBCUniversal cable network portfolio, including USA, MSNBC and CNBC. The company chose the name Versant, not intended to be consumer-facing, to emphasize its role as a house of brands.

Versant, Comcast’s planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal. Under the pact, which will cover the next two upfront cycles, NBCU will handle sales under its One Platform banner.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU later in 2025