On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and ...

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

The American Conference is tweaking the formats for its postseason basketball tournaments, as part of its efforts to ...

The AAC is set to change its official name to the American Conference as part of a broader rebrand of the league.

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

American Conference media days are in the books and the season is about a month away. Here's what to know about each of ...

After helping the UTSA baseball program to its best season in school history, James Taussig signed a minor league baseball ...

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," ...

The American Athletic Conference this week announced at the league’s media days in Charlotte, N.C., that it would be ...