Amazon founder and executive chair Jeff Bezos posed a question to his X followers: "Who'd you pick as the next Bond?" Just one day prior, that inquiry may have felt a bit presumptuous: while Amazon's $8.

Amazon’s surprise deal to wrest control of 007 from the Broccoli family marks the latest front in a decades-old war to lock up the last remaining billion-dollar franchises.

For over six decades, the Broccoli family has been as much a part of the James Bond film franchise as vodka martinis (shaken, not stirred, of course), beautiful women and henchmen with terrible aim.