Unique audience Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok.

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an ...

Two other creators, Katie Feeney and Hannah Montoya, saw similar success on Shorts. In 30 days, Montoya, who has 3.8 million TikTok followers, gained 125,000 new subscribers after she started ...

Ads in Shorts is YouTube’s answer to taking revenue growth to new heights. In turn, creator earnings may hit new highs as well.

One of the co-founders of YouTube, Steve Chen, in a recent conversation with Jean Kwong, the president of Stanford GSBC, at ...

Nigel Braun has been making YouTube videos since 2014, but his subscriber growth became supercharged this year when he started experimenting with Shorts. Braun told Insider that he created a new ...

YouTube chalked this up to the lingering pandemic impacts, saying the slower growth is more of a reflection of last year’s gains. At the time, it also reported Shorts was now generating 30 ...

YouTube co-founder Steve Chen says he doesn’t want his kids glued to Shorts, or any short-form video platform for that matter ...