Unique audience Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok.

YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an ...

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

Two other creators, Katie Feeney and Hannah Montoya, saw similar success on Shorts. In 30 days, Montoya, who has 3.8 million TikTok followers, gained 125,000 new subscribers after she started ...

Ads in Shorts is YouTube’s answer to taking revenue growth to new heights. In turn, creator earnings may hit new highs as well.

YouTube co-founder Steve Chen says he doesn’t want his kids glued to Shorts, or any short-form video platform for that matter ...

YouTube is now actively pursuing significant monetisation efforts while fostering the rapid growth of the creator economy. Pranav Dixit Updated Sep 30, 2023, 3:59 PM IST ...