According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Everything new about the revamped Apple Vision Pro can fit in a single sentence: It has a far faster and more efficient M5 chip, it comes with a more comfortable Dual Knit Band and its display looks ...

When Apple unveiled the Vision Pro at the 2023 Worldwide Developers Conference, it declared the dawn of a new era in spatial computing. With its promise of seamlessly blending physical and digital ...

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...

We’ve not yet seen the full rollout of Apple’s M4 chip family — the M4 Ultra is still yet to make an appearance — but already we’ve just learned that the M5 chip is now in production. That means it’ll ...

Music videos are so yesterday. It's 2024 — time to strap on the Vision Pro and experience Apple Immersive Video instead. Apple just revealed that The Weeknd, who made a cameo appearance during the ...

Kelly has been writing about the pop culture and entertainment industries since 2016, diving headfirst into the theme park world in 2019. In 2022, she turned a long-time dream into reality by ...

Apple unveiled Apple Vision Pro in June 2023 and released it in February 2024. As we approach the tail end of 2025, expectations are growing around a revised Apple Vision Pro. Ideally, Apple Vision ...

Commentary: Apple's expensive headset remains something that appeals only to pros (and rich bros). There are things it does right and things it needs to improve as soon as possible. I started with ...

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. I started with CNET reviewing ...

Apple is releasing the first beta of visionOS 2.4 today, and it just might be the biggest update yet for Apple Vision Pro users. The update will add support for Apple Intelligence, major improvements ...