Yahoo Advertising said it will launch Yahoo Backstage, which will give Yahoo demand side platform advertisers a direct path to premium publisher inventory. Yahoo Advertising said more than 100 ...

Yahoo is taking a nearly 25% stake in advertising network Taboola. In exchange for this move, Taboola is becoming Yahoo’s native advertising partner through a 30-year commercial agreement. If you’re ...

NEW YORK—Yahoo Advertising is addressing the splintering advertising market with a new product that blends datasets to give advertisers greater perspective on connected TV (CTV) and linear audience ...

Yahoo Advertising has given media buyers extra incentive to advertise. It has partnered with FreeWheel, Magnite's SpringServe, and Publica by IAS to secure server-to-server connections with Yahoo ...

Yahoo Advertising will launch Yahoo Backstage to provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, more than ...

NEW YORK--(BUSINESS WIRE)--Yahoo Advertising today announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance without relying on ...

In response to a Congressional inquiry about targeted advertising, Yahoo announced Friday that consumers will be able to opt out of customized advertising on Yahoo.com. The news comes one day after ...

NEW YORK--(BUSINESS WIRE)--Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With ...

Glam, the fast growing content and ad network for women, has hired away Josh Jacobs, a top advertising executive from Yahoo. The move is significant because Jacobs was Yahoo’s top executive for online ...

Yahoo and Google are launching a small experiment in which ads selected and delivered by Google would appear on Yahoo searches. That would probably give Yahoo more cash, because Google generates more ...

Yahoo Inc. will eliminate about 1,000 jobs beginning this week, or roughly 12% of its employees, the first round of cuts in a larger plan to restructure its advertising tech division amid a wave of ...