Get a sneak peek of the sliced bread brand's one-of-a-kind airship float ahead of its debut at the iconic parade later this year. Wonder Bread has been a part of our lives for years, in one way or ...

Flowers Foods’ executives said the multiyear assessment could include plant closures or the sale of some brands.

Wonder Bread — the great bread we all grew up on — just revealed its first drastic change in the brand’s 104-year history. According to Food Dive, Flowers Foods, which owns the iconic Wonder brand, is ...

‘The Wondership’ pictured above is a rendering of what Wonder Bread’s float will look like in the annual Macy’s Thanksgiving Day Parade. THOMASVILLE- Celebrating 101 years of bringing joy, wonder, and ...

But will children still be able to wad it up into sticky, glutinous balls and throw it across the cafeteria? Wonder Bread, that icon of squishy, oh-so-American white bread, turns a nutritional corner ...

For any company that's been around for a century, it can be hard to keep the brand fresh. Wonder Bread hopes its latest stunt can help. The 101-year-old bread maker will have a float in this year's ...

For any company that’s been around for a century, it can be hard to keep the brand fresh. Wonder Bread hopes its latest stunt can help. The 101-year-old bread maker will have a float in this year’s ...