Simone Biles is a Wheaties Champion! The Olympic gymnast was all smiles when she announced that her photo would grace the third and final box of Wheaties’ Century Collection series, which also ...

Dreams come true when you set your mind to it. Just ask Simone Biles. "It was my first world championship: I was 16, I had just won it and my teammates made a fake Wheaties box for me and put my ...

Clarence Frett has eaten Wheaties every day for breakfast for 67 years Digital News Writer, PEOPLE A man from Marion, Iowa was gifted the ultimate present for his 100th birthday this month: his face ...

Tennis star Coco Gauff will grace the iconic Wheaties orange box in time for the 2024 U.S. Open. The defending tournament champion succeeds sports icon Billie Jean King, who was highlighted by the ...

For more than 80 years, prominent athletes have been featured on the front of a Wheaties box, including Michael Jordan, Lebron James, Simone Biles and Muhammad Ali. And now, NFL brothers J.J. and T.J.

A rite of passage for the greatest athletes of generations, Wheaties once again features Simone Biles on its cereal box. A significant honor to achieve once in a lifetime. Now, Biles can add another ...

Jalen Hurts is now the new face of “Breakfast of Champions.” General Mills, the company behind the iconic Wheaties brand that celebrates athletes and cultural figures, is honoring Philadelphia Eagles ...

J.J. Watt and his brother, T.J. Watt, have made NFL history with their defensive prowess. Now, they will make their marks away from the playing field. The siblings will become the first brothers to be ...

The marketing campaign for Thunderbolts* has been interesting and different to say the least. About a week ago, the Red Guardian, played by David Harbour, put out an ad for his limo service. He'll ...

From childhood breakfast to game day ritual, Jalen Hurts’ love of Wheaties made him the perfect choice for this year’s box cover. Jalen Hurts will grace the cover following a winning season for ...