The introduction of ads could signal a wider shift away from private messaging toward monetised, monitored communication. European users should pay close attention – your messages may not stay ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one. Hot on the heels of the welcome addition of a proper WhatsApp iPad ...

Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be sequestered to its “Updates” tab, where you’ll see some sponsored status updates.

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said.

They left Meta in 2018 and 2017, respectively. WhatsApp ads will use broad, general targeting like a user’s location, language preferences, and Channels that they follow, Newton Rex said.

AI investments paid off for Meta's ad business this quarter. "On advertising, the strong performance this quarter is largely ...

Facebook and Instagram’s parent company, which bought WhatsApp in 2014, said Monday it would introduce ads in the app’s Updates tab, which the company said counts on 1.5 billion users daily.

WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new revenue stream by tapping the billions of people that use the messaging ...

WhatsApp said users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service ...

Send news tips to: [email protected] Betrayal or inevitability? Meta is putting ads in WhatsApp. More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

My problem isn’t that WhatsApp is adding ads per se — it’s that I can’t afford to leave even if I want to. So no, my life won’t completely fall apart without WhatsApp.