Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...

What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It ...

Header bidding is an important revenue stream for publishers, but it is still a “gawky adolescent with much room to grow” says Sovrn’s chief marketing officer, Andy Evans. The future of publisher ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. This type of ranking ensured that those buyers who were willing to pay the highest prices ...

What is it about exhaust scavenging, headers, and systems that leave us in a perpetual fog? Shorty ... medium ... long-tube? Pipe size? What collector type? Which is ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Erika Rasure is globally-recognized as a ...

Header bidding has been a 'hot topic' within the digital ecosystem this year. The buzz around it shows that some publishers are starting to consider it as a custom yield-optimising solution in order ...