After years of fake news and memes about Facebook starting to charge for Facebook, it actually happened, albeit only in Europe. Here's why: Pressed with new regulations in the European Union, Meta ...

Nick is a Features author who's been writing for fellow tech geeks since 2011. While he's mostly focused on phones, he's also thrilled by cameras and audio gear of all shapes and sizes. On weekends, ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...

In 2021, a Facebook user filed a lawsuit because they didn't think they were getting a fair shot at viewing advertisements. Wanting to see ads might seem absurd — if you're anything like me, you want ...

Targeting the perfect Facebook ad audience reduces advertising costs and improves ROI. Here are the steps to creating one for your business. Over 6 million businesses are using Facebook ads to get ...

How important is Facebook's advertising platform to online brands and retailers? One potential clue can be found in last year's ad boycott by companies frustrated with Facebook's handling of ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of ...

If you have a website for your business and you’re wondering how well your ads are reaching prospective customers, you’ll probably want to be able to measure that to make sure that the money you’ve ...