In the ongoing debate between remote work and in-office work, one question remains at the forefront of many arguments: Can employees creatively collaborate over Zoom? Some argue that Zoom kills ...

In his 1942 book How To Think Up, advertising executive Alex Osborn presented his idea for a technique he called “brainstorming,” a process in which participants share ideas free of criticism and have ...

Brainstorming sessions are used in all levels of the corporate world, but a University of Iowa professor of management and entrepreneurship suggests those sessions don’t work, and he has a better idea ...

Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

The word “brainstorming” conjures up a vision of hell. It is someone saying, “Fire up the brainwaves barbecue.” It is trying desperately to work out where everyone else’s cursors have gone on a ...

Do you ever struggle figuring out what to write about? The Writing Resource Center will host an all-campus workshop titled “Brainstorming and Topic Development” Friday, March 1, from 1 to 2 p.m. in ...

Creativity has been heralded as our last irreplaceable skill, the one thing machines could never touch. Yet in offices everywhere, teams hit the same walls: blank screens, stale ideas, the exhausting ...

Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line, or even creative ways to celebrate your anniversary. The traditional approach to cracking these ...

To help students think about what makes for a strong thesis by brainstorming, sharing and revising potential theses that could be used in an upcoming writing assignment *Remind students that this ...