Yet in court, Google is saying the web is already collapsing – all to further its argument against being forced to divest its ad business. Why we care. Google can’t have it both ways. Either the web ...

Google believes that the open web is already dying as the DOJ wants to break up Google’s ad empire. Google lost this court battle in 2023, and the remedies trial is coming in two weeks. Both the DOJ ...

Google's CEO, Sundar Pichai, said in May that web publishing is not dying. Nick Fox, VP of Search at Google, said in May that the web is thriving. But in a court document filed by Google on late ...

Google’s latest Search Off the Record podcast discussed whether ‘SEO is on a dying path’ because of AI Search. Their assessment sought to explain that SEO remains unchanged by the introduction of AI ...