The latest report to come from analyst firm CMS Watch (news, site) is one that will grab the attention of those who want to understand who is visiting their site and what they are doing while they are ...

Although Web analytics have been around nearly as long as the World Wide Web itself, the latest crop of software upgrades in this space makes it easier than ever to precisely study what’s working best ...

User Interface Improvements The new Insight report profile report summary and drill down is clearly presented to the user with both standard and custom reports available. Rather than split up reports ...

Web analytics has come a long way from its humble origins in hit counting. Today, the process can capture a vast range of data -- and the sheer breadth of all this information creates problems for ...

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable ...

Nomenclature's not that important, is it? Guess again -- a common vocabulary's critical when you're trying to understand and get involved in a blossoming industry. That's why The Web Analytics ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Promising a simplified interface and more custom-tailored reporting, NetIQ Corp. this week unveiled an upgrade to its flagship WebTrends Web analytics software. WebTrends Reporting Center 5.0 is ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

At Institutional Marketing, the main software we use to track website analytics is Google Analytics - which is free and easy to use! Tracking website and page statistics is essential for making ...

You can't do business without a Web site these days. But how much business is your Web site actually doing? There are several Web analytics products that will try to tell you just what's up with your ...