In our new series, Supermarket Swap, we challenge a family to change where and how they do their weekly grocery shop. Can they save money by trading old habits for new – and will they decide to switch ...

Supermarket chain Waitrose has launched a new ad campaign featuring a ‘Gastronaut’. Devised by creative agency Wonderhood ...

In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels ...

UK firms Aquascot and Nissui Corp.-owned Flatfish have partnered to supply retailer Waitrose and Partners with a new ready-to-cook range. The "Simply Bake & Serve" range is designed to offer consumers ...

The strength of this campaign is its key message - if you are really into your food then Waitrose is the place for you ...

The advert has been described as 'brilliant'.