Vicks reclaimed its title as the top Rx and over-the-counter (OTC) brand for ad impressions during February, according to data released by iSpot.tv Tuesday morning. The cough and cold relief drugs ...

With only a few weeks left in winter, healthcare brand Vicks is leaning into more radio advertising for cold and flu season. Vicks jumped up from third to second place in this week’s Media Monitors ...

The story was brought to the fore by Vicks through an ad campaign and it subtly spins attentions towards two debatable topics – transgenders’ rights and adoption. The beautiful ad, which is directed ...

Take a close look at the Vicks advertisement above featuring New Orleans Saints QB Drew Brees. Notice anything different? No, it's not that Brees actually appears to be awake when preparing to play, ...

The end of 2022 was when over-the-counter drug advertisers put their money where their mouth was when it came to ad spend and the numbers bare it out. Vicks achieved an impressions share of voice (SOV ...