The whole point of doing an influencer campaign is to “influence” people into liking your brand and buying your product – not piss them off. One soda company’s PR campaign had people poppin’ off ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign included sending influencers full-size hot pink vending machines to their homes.

"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a TikTok addressing the backlash Jake Shane/TikTok; Cindy Ord/Getty Prebiotic ...

Fans are shocked by Poppi’s soda-city. Prebiotic soda brand Poppi’s Super Bowl LIX ad campaign has caused controversy to fizz on TikTok. The ad, “Soda Thoughts,” starred influencers such as Alix Earle ...

Poppi, a U.S. soda brand known for its prebiotic beverages, is facing a wave of online backlash following a high-profile marketing campaign that involved sending massive, neon-colored vending machines ...

UPDATE: 9:30 a.m., Wednesday, February 11: In the wake of the backlash of its Super Bowl commercial and sending vending machines to social media influencers, Poppi has responded to the criticisms and ...