The author of the first textbook in Social Psychology, William McDougall, who served on the faculties of Oxford, Harvard, and Duke University, wrote that: “We may fairly ascribe the incapacity of the ...

The e-bike business is exploding with options for every type of rider. People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about ...

The ability to articulate your values is a struggle for many people. It is not that they are without values, but being able to convey what is important to them can be difficult. Nevertheless, everyone ...

Humanity’s progress has hinged on innovation for centuries, and we’ve now entered the era of computing, the Cognitive Era. This era, marked by global connectivity, big computing power, large data sets ...

Merchants can help improve customer acquisition, conversion, and retention by understanding the role customer values play in purchase decisions. Pairing an understanding of customer values with data ...

The ideal sales call features a value-added proposition to the prospective client, detailing how your solution or service meets that specific customer's needs. The truth is, most sales calls devolve ...

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