Add Yahoo as a preferred source to see more of our stories on Google. TikTok is full of influencers trying to convince users to buy things. A trendy anti-trend that has gone viral, "underconsumption ...

Using only one water bottle. Finishing that tube of makeup before buying another. Owning furniture that's been passed down through generations. Stream Connecticut News for free, 24/7, wherever you are ...

Ever get the nagging feeling that there’s always someone trying to sell you something on social media? Needless to say, it can feel unnerving to watch influencers promote unnecessary products and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Style Points is a weekly column about how fashion intersects with the wider world. The idea of reducing ...

Spending less, it turns out, can be pretty trendy. Social media influencers are celebrating the art of consuming less. They are thrifting, sharing no-buy challenges and buying items with longevity in ...

A recent TikTok trend has flooded timelines offering a stark contrast from the glitz and glam followers typically see on social media and instead shines a light on a minimalist lifestyle dubbed ...

Trends on TikTok come and go faster than you can say "brat summer, demure fall" — but some of them tend to have a lasting impact on us, whether it's a new slang term (remember "cheugy"?) or a way of ...

Add Yahoo as a preferred source to see more of our stories on Google. In recent weeks, the concept of “underconsumption core” has gone viral on TikTok — the land of influencers, shopping hauls and ...

Using only one water bottle. Finishing that tube of makeup before buying another. Owning furniture that's been passed down through generations. This isn't the lifestyle that social media influencers ...

In recent weeks, the concept of “underconsumption core” has gone viral on TikTok — the land of influencers, shopping hauls and short-lived fads. It echoes an earlier trend in which users discouraged ...