On November 30, 2023, the United States Patent and Trademark Office (USPTO) unveiled a new cloud-based trademark search system. According to the USPTO, the new system will provide a “more stable ...

Famous brands are often recognizable instantly because of their signature logos, symbols and slogans. They’ve created and trademarked these brand identifiers to protect their market position.

If you’re planning to start a business, naming it will be crucial to developing your brand. A name represents who you are and what you do and can be a powerful marketing tool. But once you’ve settled ...

In the competitive landscape of branding and intellectual property, conducting a trademark search before adopting a brand name or filing a trademark application is not just best practice—it’s ...