Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...

Popular culture isn’t the only thing you can leverage for piggybacking: you should also use news, current events, and holidays. Social media services like Twitter and Instagram provide a quick and ...

“The role of hashtags is important for trademark owners, who may have a real interest in registering their trademarks with the ‘#’ symbol when it is possible.” With its widespread use on social ...