In terms of making what developer hours they do have count for more, this seems like it makes sense. I'd be very surprised if they pull off not changing the user experience, though. If it was going to ...

Tumblr is migrating half a billion blogs to a new backend. Tumblr is migrating half a billion blogs to a new backend. is a news writer who covers the streaming wars, consumer tech, crypto, social ...

Tumblr this week quietly announced plans to roll out a new advertising program across its site which will see it implementing ads across users’ blogs. The company did not provide specific details on ...