Spencer Rascoff, the CEO of Tinder parent company Match Group, is promising to change the reputation of Tinder as Gen Z seeks ...

According to a Generation ... in Q1 of 2024. Tinder payers also declined 9% over the past year. [Photo: Tinder] In light of this trend, Tinder seems to be attempting a rebrand that prioritizes ...

“This generation of Gen Z, 18 to 28 – it’s not a hookup generation. They don’t drink as much alcohol, they don’t have as much ...

Match Group CEO Spencer Rascoff just took over in February, but he’s already making major changes at the company and to the ...

Although Gen Zs use online dating tools more than any other age group, after soaring in popularity, following the arrival of Tinder in 2014, user numbers are now falling. All participants from a ...

The platform, long seen as part of "hookup culture," is undergoing a rebrand in a bid to appeal to Gen Z. Spencer Rascoff, the CEO of Match Group, the app's parent company, hopes to make Tinder ...

It also says that Tinder has recognised this and says it will be 'shaping an in-app experience that resonates better with today's younger users', having found Gen Z users were seeking 'a lower ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives ... Critics on social media labelled the rebrand a reactive move, suggesting it signalled weak audience interest ...

However rather than AI taking over relationships entirely, Max Radcliffe, relationships speaker commissioned by Tinder Australia, says AI was being used more as a “sidekick” and that “Gen Z still ...