“We didn’t invent nudging. We just coined the term for it.” Booth School of Business professor Richard Thaler and Harvard law professor Cass Sunstein, coauthors of the bestseller Nudge: Improving ...
As we pack up the tinsel and throw out the tree, most people’s minds turn to the challenge of making a fresh start in 2023. How can we finally lose weight, stop smoking, or save more money for the ...