This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Many students only recently heard the final bell ring, ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

Target’s (TGT) efforts to boost holiday sales through an aggressive digital advertising campaign have yielded only modest gains, highlighting the retailer’s ongoing struggles to regain market share.

The spring campaign comes a month after Target announced a multiyear merchandise revamp, which includes investing between $4 billion and $5 billion in stores, technology and supply chain. Image ...

In the fast-paced digital landscape, businesses have unprecedented tools to connect with their audiences. One of the most effective strategies is geo targeting advertising. By customizing your ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Nothing screams “fall fashion” like a cozy midweight scarf complemented with a side of class struggle. That’s the message from embattled retailer Target, who’s been caught pushing communist literature ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.