Long gone are the days when a mobile app can only either be free or not free. In addition to the much-maligned "freemium" apps, there is also the case of apps that require recurring payments, a.k.a.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” (Peter Drucker). In today’s marketing world of exploding social media, seemingly ...

Announced at I/O 2018, Google Play’s new Subscription Center is now widely rolled out to provide users with an easier way to manage recurring payments from Android apps and services. The redesign ...

Google acknowledges that while consumers recognize the value of subscribing to premium apps, they are worried that keeping track of their spending and canceling their subscription might not be as easy ...