When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong ...
In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming ...
LAS VEGAS, Jan. 5, 2026 /PRNewswire/ -- Ionic Studios today announced its public launch at CES 2026, introducing a next‑generation CTV studio model built for the open streaming ecosystem. Ionic ...
A new report from TripleLift found that nonstandard connected TV ad formats significantly outperform traditional ... Read ...
NEW YORK, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced the beta launch of CTV Performance, an innovative performance ...
Sports Studio Inc., the company behind Free Live Sports, one of the world's largest destinations for free sports content, today announced the formation of its Advisory Board, bringing together five ...
UPROXX TV positioned itself as a top-tier connected TV network with new audience metrics released ... Read More ...
Sports Studio, the company behind Free Live Sports, has announced the formation of its Advisory Board, bringing together five ...
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