One of the most effective ways to communicate with others is through storytelling. It’s a technique people have been using since the beginning of time, and it still holds the same value today as it ...

Storytelling is now a top career skill. Students who learn to explain their work and impact early gain a major advantage in ...

The power of storytelling is not just a cultural phenomenon — it is rooted in how our brains work. Neuroscientists have shown that when we hear a story, our brains light up in a way that is different ...

A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between ‘a’ and ‘b’, is precisely why storytelling appeals to us, ...

Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business’s products or services. By ...

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...

A conversation with author Jonathan Gottschall about why we need to better understand the negative impacts of stories. Jonathan Gottschall, a distinguished fellow at Washington & Jefferson College, ...