If you're a true World Cup fan, you already know all about sticker-books. Sticker collecting is basically a sport unto itself, and you are its MVP. If you aren't too knowledgeable about one of the ...

The plan had been one packet, just to see what they looked like. Then it became two, so I could put together a five-a-side team. Then my friend Gavin, a Manchester United Women fan, sent over photos ...

Rachael Lloyd vividly remembers using her first sticker. She’d attached it to her dad’s work notebook. She was three. Her original sticker collection was lost in a move at age 11, but her passion for ...

In a few days’ time I will fly to Brazil for the Football World Cup. The excitement is already too much. Will I finish my Panini Sticker Book in time? There are only four still to collect: half of the ...

Since its inception in 1970, the Panini World Cup sticker album has evolved from a simple collectors’ hobby inspired by one of the most famous sporting events, into a worldwide cultural and commercial ...

MOSCOW – Off to the side of Red Square, near Lenin’s tomb, a group of soccer fans cluster around and talk in animated voices. A deal is going down, and it’s getting serious. A Colombia fan, at the ...