This program is designed to minimize product failure by refining offerings and launching menu innovations based on customer feedback. To avoid operational disruptions as the new items are introduced, ...

If you’ve ever skipped the Starbucks line in favor of a lightning-fast mobile order pick-up, brace yourself for a big change.

That would be South Korea, where Starbucks last week announced a big change: customers are no longer be allowed to bring and ...

According to Starbucks, as reported by the Global Coffee Report, "The initiative established five family-owned macadamia plots, intercropped with vegetables, medicinal plants, and edible herbs." ...

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

The coffee chain is piloting a new store design, simplifying its menu, and trying other tactics to bring back customers.

The coffee chain will phase out 80–90 mobile-only pickup‑only stores to return to a warmer, community-focused café model ...

The coffee chain’s same-store sales dropped for the sixth consecutive quarter, but CEO Brian Niccol said the brand is seeing ...

This is the second major price change for Starbucks in the last year. In late 2024, the company stopped charging extra for non-dairy milks, like oat and soy. That policy remains in place.

The C.E.O., Brian Niccol, said the coffee chain’s turnaround was in progress, and sales in China increased for first time in ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.