Southwest Airlines is implementing another customer service change. Southwest is rebranding its fare classes and introducing new fare bundles based on them: Basic, Choice, Choice Preferred and ...

While Southwest presented it as a rebranding, the new fare structure ... CEO Barry Biffle said in a swipe at Southwest. “Some airlines are walking away from what travelers love, but we’re ...

Photo Credit: Southwest Airlines Southwest Airlines ... the same date the carrier begins to charge for checked bags-- will rebrand its remaining fare bundles as the airline prepares to add ...

Southwest Airlines CEO Bob Jordan recently spoke at ... We'll have to see what the airline does as it attempts to rebrand itself after ending free bags last week.

Southwest Airlines CEO Bob Jordan recently spoke ... We'll have to see what the airline does as it attempts to rebrand itself after ending free bags last week.

Southwest Airlines, in addition to replacing its Wanna Get Away fare with Basic beginning May 28—which is also the same date the carrier begins to charge for checked bags—will rebrand its remaining ...