According to research by McKinsey, social commerce revenue in the United States reached $37 billion in 2021—a figure that is expected to increase to almost $80 billion by 2025. With so much money on ...

Deborah Mayer shows a bag on a livestream on TikTok on Wednesday, March 21, 2024, in Freehold, N.J. Mayer has sold new and pre-owned handbags and other designer goods out of her New Jersey home for 16 ...

In social commerce, attention is currency, and deals are the magnet that attracts and keeps customers. With shoppers ready to bounce after a couple of bad customer experiences (CX), the brands winning ...

Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction and user contributions to assist online buying and selling of products and ...

DUBLIN--(BUSINESS WIRE)--The "South Korea Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail ...

The market for social commerce is only going to grow further in 2023. Indeed this market is expected to continue to expand, topping US$1 trillion in annual global sales this year. And when it comes to ...

We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric growth. Within Southeast Asia, social commerce transcends mere convenience ...

Social media in recent years has presented itself as a major selling point to brands looking to create a more authentic connection with followers, but the extra draw continues to be the potential of ...

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. A recent survey of more than 2,000 consumers revealed that over ...