Behavior change theory includes a tenant of measurement known as social norms. That is, the viewpoints of those close to an individual regarding a given behavior. This week, I will discuss social ...

In an increasingly interconnected world, the significance of technology in fostering positive social behavior change on a global scale is undeniable. Africa, though a latecomer to digitalization, has ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

A boy looking after their cattle at Katikit borehole in Tiaty, Baringo county on March 17, 2022. [Kipsang Joseph, Standard] Social Behaviour Change (SBC) tactics have successfully reduced maternal and ...

More than 500 social and behaviour change professionals from around Africa and the world will meet from February 19 to 21 in Nairobi, Kenya for the first Africa Social and Behaviour Change Conference ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

At some point, almost everyone has caved to peer pressure. Maybe it was finally downloading an app after the fifth friend raved about it, or starting to compost after most of the neighbors already had ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...